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Our Flavours
Howe Coolers is rooted in the landscape and culture of Howe Sound, British Columbia. Designed for people who enjoy spending time in the water with friends. More than just a product, it acts as a conversation starter, using flavour, design, and thoughtful prompts to encourage reflection on the environmental concerns affecting the area. Our brand aims to balance enjoyment with responsibility, showing that leisure and awareness need not be separate experiences. By creating something visually fresh, social, and approachable, we hope to invite people into a deeper relationship with the Howe Sound not just as a scenic destination, but as a place that deserves ongoing care and respect.
- Pasley Cosmopolitan / Info here
- Bowen Spritz / Info here
- Keats Margarita / Info here
- Mellon Mojito / Info here
Howe Sound
Howe Sound, or Átl’ḵa7tsem, is a place shaped by both beauty and history. For thousands of years, it has been part of Squamish Nation territory and an important site of movement, sustenance, and stewardship. Later colonial renaming and industrial development, particularly mining, logging, and other shoreline industries, left lasting damage on the region’s waters, habitats, and biodiversity. Pollution and extraction disrupted the ecological balance of the sound, affecting the health of marine species and coastal environments. At the same time, Howe Sound has become a meaningful example of environmental recovery, with restoration work and regional stewardship helping rebuild habitats and support a healthier future. Today, its dramatic scenery is inseparable from its environmental story: a place of ongoing recovery that asks not just to be enjoyed, but protected.
- Howe Sound taken from St.Marks Peak
- Aerial view of the Howe Sound from above the town of Squamish
- Aerial view of the Howe Sound from above Whytecliff Park
- Howe Sound from the town of Horseshoe Bay
Bowen Island
Bowen Island’s history is deeply connected to both the land and the water that surround it. Long before it became a leisure destination, it was part of Squamish Nation territory and a site of gathering, movement, and stewardship, with fishing, clam harvesting, and settlement tied closely to its coves and shorelines. Later colonial development reshaped the island through farming, logging, and resource extraction, while its proximity to Vancouver also turned it into an early tourism destination. Today, Bowen Island is widely known for its forests, beaches, and natural beauty, but that appeal coexists with a longer history of Indigenous care, colonial change, and environmental pressures. Its identity as both a place of enjoyment and one that demands respect makes it central to the conversations this project hopes to foster.
- Snug Cove
- View from Cates Hill
- Cape Roger Curtis
- Eagle Cliff
Keats Island
Keats Island has a quieter public profile than Bowen Island, but its history is still deeply tied to the cultural and environmental story of Howe Sound. Part of the wider territory of the Squamish Nation, the island sits within a network of waterways, travel routes, harvesting areas, and culturally significant sites that long predate colonial use. Environmental assessment records for the region note the presence of important Indigenous sites in and around Keats Island, including burial grounds, reinforcing its significance within Squamish territory. Like the rest of Howe Sound, Keats exists within a landscape shaped by both natural beauty and ecological pressure, where marine habitats, forests, and shoreline systems remain vulnerable to the impacts of industrial activity and increased use. Today, Keats Island stands as part of a larger coastal environment that should be understood not only as scenic and recreational but also as historically meaningful and deserving of care, awareness, and protection.
- Aerial view of Keats Island
- North Side
- South Side
- Keats Camp
Port Mellon
Port Mellon is a place where the environmental and industrial history of Howe Sound becomes especially visible. Located within the broader territory of the Squamish Nation, the area sits in a waterway that has supported Indigenous life, movement, and stewardship for thousands of years. In the twentieth century, Port Mellon became defined by industry, especially the pulp and paper mill that has operated there for generations, shaping both the local economy and the surrounding shoreline. That industrial presence also became part of Howe Sound’s larger story of contamination and ecological stress, as marine habitats across the region were affected by pollution, degraded water quality, and habitat loss. In recent decades, Howe Sound has also become known for ecological recovery, with restoration efforts, community action, and Indigenous leadership helping support the return of healthier waters and marine life. Port Mellon therefore reflects both sides of the region’s history: a site of industry and extraction, and part of a coastal environment that continues to demand care, accountability, and long-term protection.
- Port Mellon
- Aerial View
- Kite surfer by Port Mellon
- Orcas around Port Mellon
Pasley Islands
The Pasley Islands sit within the wider cultural and ecological history of Howe Sound. Part of the unceded territory of the Squamish Nation, they are part of a network of islands and waterways that have long supported movement, harvesting, and Indigenous presence throughout the region. The name “Pasley” reflects the colonial renaming of Howe Sound’s geography in the nineteenth century, when Captain George Richards named Pasley Island after British naval officer Sir Thomas Pasley in 1860. Today, the islands are often understood through their private and recreational use, but they are also part of a larger marine environment shaped by biodiversity, shoreline vulnerability, and the lasting environmental pressures seen across Howe Sound. Their place within this recovering coastal system makes them more than scenic landmarks; they are part of a living environment that deserves ongoing care and protection.
- Sea kayaking around Pasley Islands
- Aerial View
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Big sea lion on Pasley Islands
- North side view